AdsAudits and rebuilds
You are paying for leadsthat were never going to buy
Money goes out, names come in, and nobody checks which of them could ever have paid you. The ad platform gets graded on how many names it delivers. You get graded on revenue.
The fix
What actually happened
A symptom the owner can see, a cause they can't, and a rule that stops it coming back.
01 · the symptom
The lead form fills up every week. The booked jobs do not move. The owner assumes the ads have stopped working.
02 · the cause
The campaign is graded on cost per lead, so the platform hunts the cheapest people who will fill a form, not the ones who can pay. Nothing in the dashboard separates the two.
03 · the fix
The event the campaign optimises toward gets moved from form fills to qualified enquiries, so the platform starts hunting buyers instead of form fillers.
Scope
What you can fix yourself, and what you can't
Half of this is checking your own numbers. You should not pay anyone for that.
Do this yourself, today
- Call your last twenty leads and write down how many picked up
- Check whether your campaign is optimising for leads or for purchases
- Turn off any placement you cannot name
This is where we come in
- Moving the optimisation event so the platform hunts buyers
- Tracking which leads turn into money, not just which arrive
- Special Ad Category rules for housing, credit and employment, where targeting is restricted and easy to get wrong
Ad account work starts at $400. Quoted once we have seen the account, never before.
Start here
What is going wrong right now?
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What is going wrong right now?